Excited to finally be able to share this project with you. Say hello to Rare Script, a handwritten custom typeface created for Rare Beauty, the new cosmetic brand by Selena Gomez.

We were commissioned by Established NY to develop a spontaneous, fresh-looking handwritten typeface. The design embraced the imperfections of handwriting and aligned with the vision of the brand: celebrating the imperfect beauty in people (loved that concept!).

Funny fact, this is how my handwriting looks when I try to make it look tidy and relaxed 😁 What do you think about it?

On top of this, almost accidentally we spotted a little tattoo under Selena's ear written with the typeface that we have designed!